Direct thermal printing for labels

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As with thermal transfer printing, with direct thermal printing the heating elements in the print head of the label printer are heated. The label roll with the thermosensitive labels runs past the heating elements in the print head and a kind of color change occurs on the paper. This is due to the special label material, as the direct thermal labels have a heat-sensitive coating. The heated elements in the print head trigger a chemical color reaction and thus create the printed image. Find out more about the different technologies here.