Print Technology
PRINTING OF PRODUCT, CARTON OR PALLET LABELING
![Image](https://www.novexx.com/wp-content/uploads/2022/09/drucken_Bild.jpg)
![Icon_Thermo_NOVEXX_Solutions](https://www.novexx.com/wp-content/uploads/2022/09/Icon_Thermo.png)
THE HEAT OF THE PRINT HEAD ...
... ACTIVATES THE COLOR PARTICLES OF THE
THERMAL TRANSFER RIBBON
=
THERMAL
TRANSFER PRINTING
![Photo_XPA_NOVEXX_Solutions](https://www.novexx.com/wp-content/uploads/2023/12/Icon_Thermotransfer_Druck_EN.png)
The spot-melted color particles are transferred from the thermal transfer ribbon TO THE LABEL.
... ACTIVATES THE COLOR PARTICLES
DIRECTLY IN THE LABEL
=
THERMAL
DIRECT PRINTING
![Icon_ThermorTansferDirekt_NOVEXX_Solution](https://www.novexx.com/wp-content/uploads/2023/12/Icon_ThermorTansferDirekt_EN-scaled.jpg)
The LABEL MATERIAL itself reacts to the punctual heat
... ACTIVATES THE COLOR PARTICLES OF THE THERMAL TRANSFER RIBBON
=
THERMAL
TRANSFER DIRECT PRINTING
![Icon_Thermotransfer_NOVEXX_Solutions](https://www.novexx.com/wp-content/uploads/2022/09/Icon_ThermalDirect_EN.png)
The spot-melted color particles are transferred from the thermal transfer ribbon DIRECTLY TO THE PACKAGING FILM. The process is also called Thermal Transfer Overpint.